RodeoLab is an international group of digital marketing experts who blend big-agency experience with startup agility. We come together to help businesses build stronger brands, unlock growth, and compete with confidence.
Leadership
Our group is led by Thomas Westrum, a brand strategist and digital marketing consultant based in Malmö, Sweden. Thomas has worked with some of the world’s leading brands at top global agencies, including AKQA, Dentsu, and GroupM, and served as a partner at Los Angeles–based ONE/x (now AudienceX). He has also held C-level marketing roles at startups across e-commerce, mobility, and technology — combining strategic depth with hands-on digital expertise.
Partners
RodeoLab collaborates with a trusted global network of partners to extend our capabilities and deliver integrated solutions. Our partners include AudienceX (media agency), Sepulveda Partners (management consulting), Tilix (software development), and Owendale Advisory (AI transformation), among others. Together, we help clients bridge brand, marketing, and technology with precision and scale.
Speaking
Many of our consultants regularly speak at conferences and industry events on topics such as brand strategy, marketing transformation, and the role of AI in modern marketing. For speaking inquiries, please get in touch.